We are so genuinely excited to share this coffee with you. Our buyer Micah used to work for a Brazilian-owned coffee importing company and would taste hundreds if not thousands of Brazilian coffees per year. Every year there would be one or two lots that tasted like this one... We're calling it Peanut Butter and Jelly. Depending on how you brew it, it might taste more like Nutella and Strawberry Jam, or you may even get no nuts at all and instead notes of coffee pulp (the delicious flesh of the coffee cherry). It's one of those literal one-in-a-thousand Brazilian coffees that can change your mind about what Brazilian coffee can be.
We sourced this coffee with some new friends at Mercanta coffee importers, although it's a farm that Micah has been familiar with for some time. We are absolutely delighted that they brought this coffee to the UK for us.
A lengthy segment about Inacio Carlos Urban and Rio Brilhante follows below... A great read:
Inacio first arrived in Minas Gerais in 1976 with the dream of producing great coffee via sustainable and innovative practices. After acquiring his own farm in Cerrado Mineiro in 1984, Rio Brilhante has grown to become one of the biggest farms in the region, as well as one of the largest in the country; spanning over 2000 hectares. Since Inacio planted those first trees over 30 years ago, he has continued to strive for excellence within the specialty industry, mainly via his use of rigorous quality control methods.
Inacio originally named his farm Rio Brilhante, translating in English as ‘bright river’, to honour the clear crystal water that provides life to his farm. This lifeblood that Urban notes to be so important to Rio Brilhante success originates from ‘Guarani Aquifer’, the second largest underwater reservoir on the planet, partly located underneath the Cerrado region, but also stretching as far as Paraguay and Uruguay. As well as the colossal 1600+ hectares dedicated to coffee, Urban also has a further 700+ hectares, where he grows a combination of cotton, soy, corn, tomato, beans and grazing pasture for cattle. Urban’s sons are now also involved in the running of the farm. Urban notes that family care helps to keep responsibility and innovation at the heart of best practices for Rio Brilhante. He also believes his sons’ passion, will help to honour Rio Brilhante’s existing 30-year history, for decades to come.
The high level of quality found at Rio Brilhante can be attributed to the standard of cultivation. Both the soil and coffee tree leaves are analysed every quarter. Using these results, corrections are made using specific products and fertilizers. Pruning is conducted on average every two years when crops begin to reduce in productivity. Trees are evaluated by a trained professional, with precision cuts made either at the lateral (secondary branches), neckline (upper part of the plant) or reception (total cut of the plant).
Rio Brilhante takes part in a number of social projects; their main being ‘Seeds of Change’. ‘Seeds of Change’ is a program focused on helping Rio Brilhante staff to learn skills such as reading, writing, and calculating in everyday life. The driving force behind this scheme is that staff are constantly being faced with new challenges, both at work and home, in our modern world. ‘Seeds of Change’ helps to give staff the tools they need, to be able to thrive under such circumstances. Members of staff who take part receive a professional qualification, to help further their career. Rio Brilhante also offers this project to staff members’ relatives, highlighting the importance of the family as one of their core values. As well as Seeds of Change, other education initiatives such as ‘Escolinha Tia Edna’, a disability school for 85 pupils aged 2-6, and ‘Ponto do Livro’, a project aimed at opening local open-air libraries, are also funded by Rio Brilhante.
For the future of Rio Brilhante, Urban looks to further their environmental impact by recovering and reinstating other water springs; similar to the one that provides his farm with life. To do this, Urban plans to involve his employees as well as the local community, from which they will also benefit.